Launching a Café

At Tugboat Coffee, our business is built on an unwavering commitment to quality. The café serves as a vital link in the long and complex coffee supply chain, connecting farmers’ hard work to every customer’s cup.
We prioritize building lasting partnerships with cafés that seek more than just great coffee — those who value a roaster offering exceptional product, expert training, and genuine support.

Over the past sixteen years, we’ve collaborated with countless cafés and learned what truly drives success. We take pride in helping entrepreneurs with every aspect of their venture — from café design and marketing strategy to financial planning and equipment selection. Our goal is to support you every step of the way.

The barista represents the final touchpoint in the coffee journey. A customer’s experience depends on the barista’s skill, enthusiasm, and connection. Often, they’re the first friendly face a customer sees each day — a small moment that can shape the tone of someone’s morning.
To foster skill, confidence, and creativity, we offer complimentary barista training to all wholesale partners — available either on-site or at our roastery. In our experience, the most successful cafés cultivate a strong culture of learning, experimentation, and continuous improvement.
There’s truly nothing like working in coffee — the creativity, the energy, and the community are deeply rewarding. But running a café also demands resilience, discipline, and relentless attention to detail. It’s not a half-hearted pursuit — it’s an all-in commitment.

If you’re passionate about the craft and eager to learn, we’d love to work with you. Let’s explore your ideas and bring your café vision to life.

Let us know how we can help.